The number of eCommerce websites is increasing every year. Moreover, due to the COVID-19 pandemic and social distancing norms, there is a noticeable spike in the number of digital stores. You may have found modern consumers moving towards digital platforms to buy their essentials. But, the rapid growth of the eCommerce sector has caused marketers to adjust their marketing strategy. Every eCommerce business is trying hard to beat its competitors. However, you may not achieve this goal without following the latest trends.
What trends will gain traction in the world of eCommerce SEO? Only professional marketers stay updated with the latest trends. You may rely on the SEO team of Brainvire. Use Brainvire.com to improve your eCommerce SEO results.
As an eCommerce owner, you need to update your knowledge base by learning about SEO trends.
Voice search trend will become more prominent–
The most important target of your eCommerce SEO campaign is to draw traffic to your site. Although you have applied traditional SEO techniques, you need to choose voice search optimization methods. It is essential to adjust your SEO strategy to draw more visitors using voice search technology.
Your first task is to use long-tail keywords for your content. While typing something in the search box, internet users use short phrases. However, for the voice search SEO, the long-tail keywords will be more effective.
Make your website more secure
Website security is one of the most important SEO factors in 2021. An eCommerce website may cause a negative user experience. The website visitors do not like to shop products from a store that does not have HTTPS. The presence of HTTP displays a green lock sign before the URL.
Thus, do not let your target visitors leave your site due to the lack of secure feelings. Without HTTPS, your eCommerce website will have a high bounce rate. Thus, it will affect the SEO results for your website.
Google likes to ensure a secure browsing session to its users. Moreover, you need to save your site from hackers. In most cases, the search bot prevents users from visiting a website that slows down the webserver.
Mobile-first SEO for eCommerce platforms-
In the past, there was a desktop-first world, as smartphone models were not advanced. However, now, it is a mobile-first world, and Google also has transformed the way of crawling a site.
The mobile-first SEO has been a trend since 2019, and it will not lose its value in 2021. Today, more than 80% of internet users use mobile. Moreover, most of them place their orders and pay bills using their mobiles. Make sure that your site works smoothly for both Android and iOS users.
To attract global traffic to your store, you need to make your eCommerce portal mobile-friendly. But, how will you make your website mobile-friendly?
- Never create a complicated website design.
- Make your content easily readable.
- Do not use several popups.
- Make sure that your website’s buttons are large
- Avoid using Flash
- Do not choose big fonts
Social commerce will influence your eCommerce SEO–
There is a rise in social commerce due to the increasing use of Facebook, Pinterest, Snapchat, and other platforms. This trend also promotes eCommerce transactions in recent years.
Social commerce enables customers to reach the checkout page in the chosen platform. You can place product-focused ads on social platforms. However, the most important thing is to make your products available for sale on social sites.
Now, the question is- How do you connect social commerce to SEO? Due to the strong social commerce trend, you need to publish high-quality content on social media. It will help you to receive different social signals, including comments, shares, and likes. These positive social signals will also affect your SEO rankings.
Featured Snippets- The best resource for eCommerce marketers–
Featured snippets refer to the small content answering the searcher’s query. They are found at the top of the SERP result. The eCommerce SEO marketers can take advantage of the trend of using featured snippets. To get more clicks and more traffic, you need to provide comprehensible answers to the basic queries.
Due to the informative layout and prominent positioning, featured snippets can easily capture the searcher’s attention. That is why they are better than paid ads. However, Google has created a formula to identify the most relevant and useful featured snippets for searchers.
There are different ways to create your featured snippets-
- Use a table.
- Make a list.
- Write something in a paragraph.
You can choose any of these formats to answer questions.
You have now understood the most important trends to be followed for eCommerce SEO in 2021. You may learn more about these trends from your SEO professionals. Look for a reliable SEO company to get comprehensive services.
Helpful Tips for Local Businesses
The COVID-19 pandemic is a trying time for both the consumer and for the local businesses. Enterprises that were dependent on customers visiting their stores regularly have to think of going online and evaluating other methods of reaching out to customers.
Digital and online marketing was always critical, but the COVID-19 crisis has become the mode of communication between the customer and the enterprise. Moreover, the business owners have to change their perspective regarding serving customers.
They often have to take on a more understanding role, convince customers not to indulge in panic buying, and ensure that all customers’ requirements are met. Business managers now have to play the problematic role of balancing out the requirements of all customers.
They are flooded with requests from new customers who they cannot overlook, and the loyal customer base that was with them before the crisis must also be taken care of. Thus, operating during the COVID-19 pandemic can prove to be challenging. Some tips to make it easier for local business to operate during COVID-19 are as follows:
- Follow all protocols
When you serve customers, it is necessary to follow all COVID-19 protocols and ensure that your customers’ and employees’ safety are maintained. Sometimes the COVID-19 protocols are different from place to place. It is essential to keep yourself updated about these protocols and keep your customers informed about them.
It would help if you opt for a digital marketing process to inform your customers about the latest COVID-19 protocols and how they will affect the deliveries through messages. You can also send them notifications through the mobile applications with the help you place orders.
This will help you keep in touch with your customers and show that you are concerned about their orders. Keeping in touch with customers also works as assurance and can help create more loyal customers.
- Advertise your business correctly.
For a local business, the challenge always remains how to advertise correctly on the Internet. The best way would be to incorporate proper Search Engine Optimization or SEO management practices to display your company’s website in the first few pages in the search engine landing pages.
Moreover, your customers should get all the need to get all the information from your company’s website. If you opt for digital marketing through a mobile application or Google Business Profile, giving the correct information about your company is essential. Some of the factors that you should consider when you think of communication are as follows:
- Phone number: Ensure that the phone number that you provide on your business profile is updated and working. Sometimes it helps to provide more than one phone number. You could give your landline number and more than one mobile number so that your customers can successfully connect with you. This is especially true if you do not have customer service, then you need to stay personally in touch with your customers.
- Address: Even if you are a local business, it is vital to provide a correct address as it will convince the customers of your service’s authenticity. Your location should be accessible on GPS so that anyone looking for your store can find it with ease.
- Hours of operation: Clearly outline the hours of operation on your Google Business Profile so that your customers know when to get in touch with you.
When you run a business staying in touch with your customers is a priority. Amongst the numbers you provide, you can give a number wherein customers can leave their queries, which you can answer when you open your store the following day. Resolving queries of customers is an essential part of staying in touch with customers, and ‘Q and A’ is one of the best ways for doing so.
- Operate to the best of your ability
Although Google has brought in the option of ‘temporarily closed due to the COVID-19 pandemic, it is one thing that worries customers when it comes to local businesses. Most customers depend on local businesses and services to meet their requirements. Hence, it is a good idea to work to the best of your ability adhering to the protocols.
One of the best methods would be to ensure that essential items reach your customers, and you can even offer curbside pick-up to your customers. Businesses selling perishables like meat and dairy products can offer customers curbside pick-ups where social distancing protocols are maintained.
Thus, local businesses have to communicate with customers that steps are being taken to ensure that customers’ and employees’ safety is prioritized and that COVID-19 protocols are being maintained while packing the products. Customers need the support of local businesses during this trying time to understand that the entrepreneurs are there to help them out even during a difficult time.