Whether you have just launched your company, or are running a small business for some time, business owners always look for workable marketing strategies to grow their business and strengthen their brand position.
Many business owners want to promote their products or services, many want to promote their mobile app, while others want to create a positive brand image by creating a functional website design.
An effective marketing strategy that creates brand awareness, promotes your products or services and generates better ROI is critical to your business’s success. Fortunately, there are a number of effective ways SMBs can try to attract a target audience and help them achieve conversions and sales goals.
Here I have listed some tried and tested marketing strategies that every small business owner should consider to increase brand awareness, drive conversions and achieve your sales goals.
Let’s delve into them.
1. Focus on Creating Compelling Content
Creating engaging and interesting content that is relevant to your audience’s interest is the key to becoming a credible brand.
When people find useful tips, how-to guides, and educational content on your website or blog, chances are they will visit your website or blog again and again. From articles to infographics, slideshows, and videos, it is advised to experiment with different types of content to showcase your expertise.
Creating compelling, helpful content attracts your potential customers, builds trust, showcases your expertise, and makes them purchase decisions. According to statistics, 91% of B2B marketers use content marketing to reach their target audience.
The same study suggests that 86% of B2C marketers believe that content marketing is a highly effective business strategy. Therefore, it is strongly advised to create and distribute educational, valuable, and relevant content to attract your target audience.
By regularly creating quality content on relevant topics, your potential customers will definitely take the desired action. If you want your small business to stay ahead of the curve in 2022, start creating high-quality, SEO-optimized content that your audience wants to read.
2. Give Your Website a Professional Look
Creating a highly functional, mobile-optimized website for your small business is the key to your business success. With an awesome web design, you can create a positive brand image and increase your bottom line.
A website that fulfills the needs of your potential customers and offers an incredible user experience can definitely help your business grow.
According to a survey, 89% of consumers don’t come back to your website after having a poor user experience and choose your competitors’ websites. Therefore, building a fully functional website for your small business matters a lot to strengthen your brand image.
According to statistics, 94% of first impressions are related to website design. Therefore, it is important to provide users with a great, first-time, memorable impression.
Choose the right colors, fonts, interactive visual elements, and beautiful layout to make your website look aesthetically pleasing. A web design company in Dubai can help you develop a credible website for your small business.
3. Harness the Power of Email Marketing
Believe it or not, email marketing is one of the most effective digital strategies that help businesses promote their products or services. According to recent statistics, 64% of small businesses prefer to use email marketing to reach their prospective customers.
Email is the highest converting channel that can better interact with potential leads.
Small business owners are advised to come up with some interesting offers on your website that help you capture the visitors’ email.
Once you successfully capture the email addresses of your potential customers, you can market your products or brands through email marketing.
For instance, a special discount, limited-time offer, a free webinar, eBook, free service trial, or coupon can work best and help you capture the visitor’s email that you can use later for email engagement.
According to statistics, marketers who use segmented email marketing campaigns experience a 760% boost in revenue. It is recommended to segment your email list, based on the demographics, browsing history, and interests of visitors.
This way you can promote the right content and offers that have a great impact on their purchase decision.
4. Social Media Marketing
Social media is undoubtedly the most powerful marketing strategy that small businesses can use to increase brand awareness. According to recent statistics, there are 3.78 billion social media users in 2021, which shows 48% of the global population.
It is a sensible strategy to use social media for promoting your small business. Today, hundreds of thousands of brands use social media to interact with their target audience. They use this powerful medium to promote their products and services.
It is because a majority of consumers use social media to research any product or service before making a purchase decision.
Many established brands encourage their customers to share their images, videos, and user-generated content. Marketers use user-generated content to strengthen their brand image. Add social media to your digital marketing strategy and you will surely reach your target audience and show them what you have in store for them.
5. Google AdWords to Increase Online Visibility
Google AdWords has become a great online marketing channel, helping brands to get the first position on the Google search results. The goal of this paid marketing channel is to provide users with the most relevant search results.
With the help of Google AdWords, marketers can reach their potential customers by showing their websites on the top of the search results. The paid marketing channel displays your website on the top every time users search for your product, thus increasing your online visibility and website traffic.
Final Thoughts
There are a number of other small business marketing strategies that you can try to strengthen your brand image and reach a clearly defined audience.
Experiment with all the above-listed strategies and figure out which strategy works best for your business. Hopefully, these tactics will help you create a noticeable difference in your bottom line and stay ahead of your competitors in 2022 and beyond.
Small-to-medium-sized enterprises, or SMBs, are rising in popularity, despite the challenges they face.
So, how do SMB marketers handle the ups and downs and emerge as one of the few that survive and
