Social media has seen some tremendous growth in the last few years. Social media networks were once a medium to exchange posts and increase social connection, but it has now transformed into an important marketing strategy. The most popular social media platform that has emerged in recent years is Instagram marketing. Instagram started as a mere photo-sharing social media platform but has surfaced into a social media giant in no time; people use it to share their visual content, whereas marketers use it to promote their business.
Visual content has made special space on social media feeds, and people get attracted to it. Instagram provides a great boost to businesses and helps marketers to enhance their brand awareness. In this blog, we will be discussing how Instagram benefits businesses to grow and 5 amazing Instagram marketing tools that provide great aid to businesses and marketers worldwide.
So without further ado, let’s dive into it and start with the basics.
How Did Instagram Emerge as a Marketing Tool?
Instagram is one of the most prominent social media platforms in the world. The USP of Instagram is its visual content. The users have shifted their focus and interest on visual-based content. Instagram provides amazing content that is short, crisp to the point and content usually does not have a language barrier.
These features attract businesses and marketers; almost every business has an Instagram page and actively posts its content. Instagram also provides brands a medium to interact with their followers and customers.
Now you have the basic idea about how Instagram has emerged as a marketing tool, and let’s take a look at why Instagram marketing is beneficial.
Best Instagram Marketing Tools For Business Purpose:
1. Tagembed Widget
Tagembed is the most popular social media aggregator tool in the market. It provides you the feature to embed your Instagram widget on your website. The tool helps you collect, curate, and customize the feed from your Instagram and display it on your website, making your website vibrant and appealing. It collects the content using hashtags, mentions, tags, and locations.
This tool provides you with a feature to keep track of all the content that displays on your website and filter out all unwanted posts and keep the feed related to your business. It also helps to win the trust of your new customers by providing them social proof of the product.
VSCO is an amazing photo editing tool. Creativity and uniqueness help marketers to gain attention on Instagram. VSCO is the perfect tool for this purpose. Brands can make creative posts using this tool and attract users’ attention. It also helps to markets to boost their brand awareness.
Buffer is a useful and amazing tool that helps businesses grow their followers and increase their user engagement. It helps you to schedule posts and stories on Instagram. The constant posts and content keep the users engaged with the Instagram page and increase the brand’s reach on social media.
A business always looks for insight into its performance and keeps track of its progress. Even in social media marketing, analytics plays a vital role for businesses to know their position and to create new strategies if needed. Iconosquare is a brilliant app that provides the details about your Instagram page and helps you to understand your followers liking and behavior.
Constant updates and constant posts are very important in social media space; it helps keep the business relevant and the social media page alive on the network. Later is an outstanding tool that helps you to plan your content and posts. It also helps you to not miss out on important dates and keep the user engaged with regular updates.
Why Instagram Marketing is Beneficial?
Instagram has made a name for itself in the social media space and marketing strategies. It provides a great platform for businesses to promote themselves and their products. Here are some reasons why Instagram marketing is beneficial for businesses and marketers.
1. Easy Engagement
Instagram is a popular social media platform; there is a huge user base that provides a great engagement on any good post and helps businesses promote their products.
Brands often get a good engagement on their posts and promotions. With little creativity and using the trending topic, brands can create amazing posts that can help them to strengthen their social media presence.
2. Heaven for visual content and visual content marketing
Humans tend to remember more from visual contents rather than written or elaborated text materials. And hence, the visual content attracts more audiences providing the businesses to grab more attention.
In simple words, visual content attracts more attention and helps the brands to increase their brand awareness. And Instagram is the ocean of visual contents, and hence it helps businesses to get more customers and gather more followers.
3. Enchases Hashtag Campaigns
Using hashtags is a great strategy to enchase your marketing campaign and boost your social media presence. The trend started from Twitter, but Instagram took it to the next level.
As Instagram provides more audience to the businesses, it enhances their campaign. With appropriate and catchy hashtags, marketers can grow their business and build a strong social media presence.
4. Art of promotion on Instagram
Instagram provides great features that help businesses to promote their products. From image-based content, Instagram made constant upgrades that have helped marketers develop a strong digital marketing strategy.
It enhances the brand’s creativity to promote their product using different Instagram features. The IGTV and story mode feature of Instagram made quite a buzz for marketing. At the same time, the new feature of Instagram reels provides a great reach for businesses. With the introduction of reels, the business found a new lifeline. It is a short and crisp way of telling people about the product and business. The reel has more reach compared to any other feature of Instagram.
Instagram is very an important part of social media marketing, it is a great platform that helps you to get more audience for your social media and attract customers for your business.
You can use the tools mentioned above and help your business grow and enhance your sales. These are some amazing tools and helps you to solve marketing problems.