B2B ecommerce has become the new norm. The B2B ecommerce market was valued at a whopping $14.9 trillion – over 5 times that of the B2C market. For the uninitiated, B2B ecommerce refers to the sale of goods or services via online transactions between businesses.
If you are on the lookout for B2B marketing agency to implement best strategies take your e-commerce website to new heights, these tips can help!
- Search Engine Optimization for B2B Companies
Search Engine Optimization or SEO is all about optimizing your content to garner more attention from your target audience and getting to the top of search engine result pages (SERPs). Top B2B marketing services employ search engine optimization to increase their traffic exponentially. You can always use keyword search tools to find the right keywords to communicate with your target audience. You can also measure certain metrics such as the time a customer has spent on your website or the bounce rate of your website so that you can optimize it for improved results.
- Effective Advertising
Using bland ads to showcase the features of your goods or services will only result in the wastage of advertising spends. The one thing that a good B2B digital marketing agency believes in is the power of good ad copies with relevant keywords and interesting CTAs (Call-to-Actions). It is also important to tailor your ads to pique the interests of varied customers.
In 2022, a lot of e-commerce websites are going for mobile ads due to the amount of time consumers tend to spend on their phones. Re-targeting is also a popular move that is used by B2B lead generation services to grab the attention of leads who have left a website. Thanks to re-targeting, you can display your targeted ads to customers who have left your website.
- Landing Pages Strategy
Creating great landing pages is a sure-fire way of converting your target audience into loyal customers. A top-notch B2B marketing agency tends to go for a landing page that contains a video, customer success story, and relevant FAQs, among other things.
When you are creating a page copy, it would be in your best interests to talk about how you can solve the customers’ problems instead of just listing out your features. You can also provide Call-to-Actions or CTAs wherever possible to successfully harness the power of interested leads. It is also important to make sure that your landing pages are in tune with your ads. When a potential lead clicks on an ad for your website, they should be redirected to an attention-grabbing landing page.
If you want your B2B e-commerce site to reach new heights, you need to find the right bunch of marketing tactics. In 2022, SEO, advertising, and landing pages, among other strategies, are the tried-and-tested ways to garner more traffic to your e-commerce site. Before you draw out the perfect plan, you should test these strategies and monitor their results to know what works best. You can also hire an expert B2B marketing agency like Oxper Martech to make sure that you are going with a right approach.
