With more than 330 million active users, Twitter is one of the most highly growing and used social media platforms globally.
The daily active users on Twitter commonly referred to as the ‘Twitterati’, use the platform to stay up to date with the latest happenings all over the world.
Be it business, fashion, ongoing trends, the film industry gossip, or any political controversy. People use the platform to openly voice out their opinions which makes Twitter a rather controversial platform too. The users on Twitter highly utilize hashtags to increase the visibility of their Tweets.
Looking at the high numbers of users, brands and businesses are tempted to take an extra step and promote their products or services on Twitter. Utilizing the current best marketing techniques, they further utilize the content created by users using hashtags to increase their user engagement and brand presence by embedding the content on their website.
Best Ways To Embed Twitter Hashtag Feed Into The Website
Embedding Twitter hashtag feed into the website has many advantages. Apart from enhancing the overall look of your website, it also decreases the bounce rate of your website and increases user interaction and engagement.
If you have ever had a chance where you had the opportunity to interact with a celebrity on Twitter, embedding the tweets can further increase the stay time of your visitors on your website leading to a boost in the dwell time of your visitors.
Speaking of embedding, brands often get confused about the method to leverage to embed Twitter hashtag feed on the website.
Read this blog till the end to get a clear understanding of the two best ways to embed Twitter hashtag feed on your website.
Let’s get started!
1. Embed Twitter Hashtag Feed Using Twitter
Being a trending social media platform, Twitter itself provides its users with the option to embed feed on their website.
All you have to do is open the Twitter embedding tool, add the media URL you wish to embed, copy the generated code, Paste it on the backend of the website, Save the changes, and you are done! You can add the Twitter buttons and Twitter timeline on your website also.
Even though you can select a tweet, hashtag, list, profile, etc and embed it on your website, this method has many limitations.
This option does not enable you to customize the widget as per your needs and requirements. It does not allow you to modify the content, and the biggest limitation is that it lets you embed only one post at a time. This limitation makes the entire process extremely time-consuming, irritating and taxing.
2. Embed Twitter Hashtag Feed Using A Social Media Aggregator
To make the overall process effortless, easy, and smooth, the second method that you can utilize is to embed Twitter Hashtag feed using a Social Media Aggregator tool. In this section, we will be explaining the use of a social media aggregator tool and how to choose the best tool.
What Is A Social Media Aggregator?
A social media aggregator tool enables you to easily collect your content from various social media platforms like Facebook, Instagram, Twitter, Pinterest, and many others. Then curates the content as per your needs and requirements, and finally embeds your social media content into your website.
You may feel that using a social media aggregator will be a technical task, but such is not the case. In fact, using a Social Media Aggregator is easy and does not require any technical or coding experience.
The main purpose of a social media aggregator is to ease out the process of embedding.
Features To Look Out For In A Social Media Aggregator Tool
Now that you are familiar with social media aggregator tools keep reading to find out how to select the perfect aggregator tool.
Look for the mentioned features while deciding-
1. Customization Options
Make sure that the aggregator that you select offers customization options. You should be able to customize the widget according to the overall look and feel of your website.
You must be able to make the widget attractive by adding themes, colors, fonts and making it more appealing.
2. Moderation Options
Your social media aggregator tool must have an advanced moderation panel to monitor the quality of the content while making the widget live.
You must be able to remove any unwanted content and keep the quality premium. Moreover, the tool must let you highlight any content that you wish to get more attention towards.
3. Integration With Various Website Building Platforms
The social media aggregator tool must have an integration with various website building platforms for a seamless embedding process. Wix, WordPress, HTML, Squarespace, etc., to name a few.
Since it is not necessary that every user must be using a similar CMS platform, an integration with various platforms is a mandatory feature.
Analytics is extremely important to measure the performance of your Twitter widget! Your social media aggregator tool should have the feature of providing insightful analytics to track the overall performance, total impressions and to measure KPIs.
You must utilize the power of social media to the best of your ability especially on a platform like Twitter. It is a place where people express themselves unfiltered and openly talk through tweeting regardless of the topic.
If you enjoy a solid media presence on Twitter and if your audiences speak about your brand then tag them in your tweets. There is no other better way to promote yourself other than utilizing the content on your website.
When you embed the Twitter Hashtag feed on your website. You invite more chances of increasing user engagement and brand awareness/presence.
While Twitter itself offers you the option to embed Twitter hashtag feed on your website. We highly recommend you to look for a suitable social media aggregator tool and make the process much easier!
There are many social media aggregator tools available in the market. But you just need to find the one which is most apt and easy to use with the above-mentioned features.