Business promotion is a timeless concern for business owners. There are many ideas available, but it is important to implement them in the right manner. With time market trends get altered, and accordingly, the businesses need to change their marketing and promotion strategy. To play safely in the market and compete with the counterparts, it becomes necessary to work on a smarter strategy. Through a mix of existing and new ways of promotion, you can always bring your business to notice of the end customers. Whether it is a B2B business or B2C business, you can win the market and can get identified through correct advertising and marketing.
Strategies may fail, but you need to spot the right one for your business promotion
Below you will read the suggestions on the varied business promotion strategies. As you are a business owner, it should not be difficult to understand that marketing policies may fail. But the good thing is that there are so many options to try and market your products and services. Something is sure to suit your commercial entity.
1. Target the local market and local media
People easily accept the things they find in their locality, whether it is about watching an advertisement on a regional or local television channel or buying something from a nearby shop. If you want to reach the end-users immediately, ensure your availability in their proximity. No matter how globalised we are but the feel of local is always stronger because people love the feel of belongingness.
Imagine yourself as a popular personality for whom people from all countries have a welcoming attitude. You are allowed to visit any country at any time. But after a point in time, you will want to have your own family. Similarly, people easily recognise things that they find in their proximity, city, village or state.
2. Spread the word about your best and regular customers
It is easier to retain existing customers than to find new customers. You should publish or post the list of your most frequent customers. This can be done on the weekly or monthly basis. You may have your own definition of ‘best.
For some businesses, it may mean customers who have continuously purchased from them for the last 3 months. While for some companies, the best customers are those who always leave a review after every shopping. You can inspire the existing customers to be on the list of ‘best customers of the month’ by provoking some sort of activity. For example – leave a review after shopping and get on the list of our best customers.
3. Get a product review from an influencer
Influencers act as a promising bridge to carry a good image of your brand. If they give a review of a product or service, people normally take it seriously. More than 90% of shoppers check reviews before they buy anything.
However, normally people prefer to get a review from their friends and family. But here, two situations apply. First is, not every time family and friends buy the same thing that we want to buy. Second is, we may not be in contact with the familiar person who buys things that we are planning to buy. In such cases, influencers sound professional and reliable to people.
4. Keep repeating the prime features
Repetition is not always bad if it reminds of the utility of a product or service. Not every day, but weekly or monthly, keep repeating the prime features. It is usually advisable for social media posts. A lender that commits to being the best choice of the loans for people on benefits offered by direct lenders should explain loan features. The fund seekers who relate to this situation should always know what major benefits they will get if they avail themselves of funds from the company.
You can present the features in different ways, such as bullet points, infographics, PowerPoint presentations etc. You may also dedicate a blog and can publicise it on social media. This method helps you to promote not only the existing features but also introduce new ones.
5. Distribute themed giveaways
People are always desperate about giveaways. They always give attention to such promotional activities. People do not use them but even tell about them with pride. ‘Look what I have got from the e-commerce seller.’ This gives word-of-mouth publicity to your brand, and this is how it works.
A sports product company may ask the people to sign up on their site and get exciting giveaways of t-shirts and caps in return. It is a popular but effective method to attract a huge crowd and increase the chances of a good sale. But make sure that you do not overdo this trick because that will make people lose the craze to get free things. Something that is available so easily loses its importance easily.
6. Invest in direct response marketing
Direct response marketing is a tactic that makes prospective customers takes action in response to a message you send to them. For example – you send an e-mail to the prospective buyers of medical equipment and ask them to open a link to tell their priorities.
It is very important to play safely in direct response marketing because people may even block you if your messages look annoying. One best suggestion for this is, do not to send such messages frequently. A monthly or bi-monthly routine is better to sound less annoying for future buyers. In fact, you should mention the word ‘monthly’ in the subject of the e-mail.
7. Work on eye-catching business promotion visual content
Explainer videos, images, custom graphics, infographics etc., catch the attention of the people searching for varied products and services. But it happens only when you make them in the right manner. Correct use of suitable colours and language and simplified facts and information always work.
Create interesting posts and marketing content that catches the attention of the people. For sure, your marketing team can work on creative ideas to generate good content that is effective and informative. In the busy life, people do not have time to learn boring and cluttered content. They do not even pay attention to it.
8. Limited time offers at the end of a season always work
Yes, these offers always work, especially near when the festive season ends. During the festive season, people know that the other options are there to explore if your sale offer ends. At the end of a season, people are always rushing about the last offers that companies give. However, they work the whole year if you know the right timing to promote them.
Before you promote an offer, decide the time. Late evening hours are normally best to work on such things because that is the time when people get from the work of the day. This is the happiest time of the day because they can get back home to relax and eat. Even those who work from home normally get free during these hours. Your special offer campaign can give the best results if you promote them at the right time.
9. Create an account on Google My Business
This idea is successful for small businesses, local businesses and new businesses. It is free of cost platform to promote your business. Google My Business shows your company on Google maps without charging even a single penny. It is a popular way of promotion, and many business owners have achieved success through small business loans with bad credit.
If you want to be more sure about this platform, then an existing company owner may help you. Anyone who uses Google my business listing can explain the benefits. However, you can learn more about it on the internet. After all, you get national and international exposure at no cost. At least try it once. The companies with less budget for marketing can get good benefits from it.
10. Use the strength of search engine optimization
Also known through the abbreviation SEO, search engine optimisation is a significant tool to promote any business. It helps improve the ranking of the websites, which means a business can come to the notice of the search engines. The good thing is that you can either learn basic skills or get an affordable SEO service from a digital marketing company.
It is important to understand that your website should have some spark. The products and services mentioned on it should look useful and also they should be able to define your business. SEO can push your website to a higher ranking. But to keep the people on it for some time, you need to make a user-friendly website.
The above 10 ways relate to the market needs of the current scenario. You can surely promote your business if you try the above methods. All the ways are generic and can apply to any sort of business. However, the pandemic has changed the way we live nowadays. The online business promotion has more value because the international economy today depends on internet connectivity.
Keep working on the strategy, and be sure to change it if things do not work. It is also a kind of interesting journey where you never fail but only do experiments. Some of them work, some of them do not work.