The capacity to use social media to attract people’s attention, build an engaged audience, and give relevant instructional material is becoming increasingly vital in today’s fast-growing and highly competitive digital economy.
Whether you’re seeking for a better career, freelancing for other companies, or starting your own business, you’ll need social media marketing skills to develop your own brand and harness social media to attract a wider audience.
If you want to increase your social media marketing skills without going back to school, the free online courses in this book will help you do so.
Today’s Most In-Demand Social Media Skills
Create a professional-looking website and an active social media presence that displays your talents and skills if you want to stand out among other job searchers, freelancers, or entrepreneurs.
If you’re not sure which social media marketing course is right for you, I’ve put together a 5-minute video where I go over the many social media abilities that are in high demand today.
What if I told you I knew something you didn’t know?
The unofficial labour market now accounts for more than 80% of all jobs (meaning they are not advertised). Having a personal website, a social media presence, and a professional network to tap into for referrals is more important than ever.
1.Video Storytelling on Social Media
A simple tutorial on how to use your iPhone or Android phone to create high-quality films. Learn how to build videos that grab viewers at the start, educate and deliver value in the middle, and close with a captivating call-to-action.
Video is an efficient technique to build relationships with your audience and captivate people with short attention spans on social media networks. This simple lesson will show you how to make high-quality videos with your smartphone from anywhere.
Why Make Videos, Story Structure, and Natural Acting are all important factors to consider.
- Enhancements to sound, stability, and lighting
- Shooting and Editing High-Quality Videos with Your Smartphone
- Using Video Storytelling Apps to Get Started
2.The Social Media Marketing Certification from the Academy of Digital Marketing
You’ll learn from vetted business owners in remote digital apprenticeships. The Academy of Digital Marketing gives you the opportunity to gain actual work experience while studying digital marketing from the comfort of your own home.
The Academy of Digital Marketing apprenticeship programme connects you with business owners who pay them to find interns to help them expand their firm. As a result, they can offer their full digital marketing certification training and certification programme at a low cost.
If you want to be considered, you must create a profile with a professional-looking photo, a descriptive bio with no typos, relevant experiences, hobbies, and talents, as well as a link to your résumé and any previous work samples.
The apprenticeships guide you through a step-by-step procedure to help you build your digital portfolio, obtain digital marketing certification, and improve your skills so you can work in a fast-paced sector. If you’re looking for work, this is a great option because 55% of their apprenticeships result in long-term employment.
- Facebook marketing
- Workplace Google Apps
- Promote yourself on Instagram
- Twitter marketing 5. Using Yelp for marketing
- SEM (Search Engine Marketing) (SEO).
6.Email marketing is number six.
- Search Engine Optimization
3.Facebook Advertising Blueprint
With over 2 billion users, Facebook is one of the top advertising platforms for businesses (plus another 1 billion on Instagram). Despite the fact that the social media company wants to make it easy for content creators to invest in its advertising, many people struggle to create effective ads.
That’s why, a few years ago, Facebook released Facebook Blueprint, a tool to help people improve their Facebook Advertising campaigns. They provide detailed instructions for setting up, managing, and optimising Facebook advertisements.
- What Is The Most Effective Method For Creating A Facebook Ad?
- Create Ads That Achieve Your Goals, Not Just Likes
- Professional Use of Instagram
- How to Set Up a Budget and Schedule for Facebook Ads
- A Beginner’s Guide to Finding Images for Your Ad
4.Google Analytics Academy
Google Analytics is a free tool for tracking how much money is spent on online advertising. It’s also critical to know how to set up conversion tracking goals so you can see which social media platforms and content pieces create the most leads and income.
While mastering the Google Analytics programme can be complex, anybody in charge of a company’s website or social media should have a basic understanding of it.
- A Google Analytics Beginner’s Guide
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started with Google Analytics 360
- An Overview of Data Studio
Google Tag Manager Fundamentals
5.Put together a personal website and a digital portfolio.
If you want to stand out in a crowded market, you’ll need a professional-looking website that tells your story. You should also focus on creating a digital portfolio of your work that contains case studies that show the business outcomes you’ve produced using your knowledge and talents.
You’ll learn how to set up a WordPress website and how to develop a digital portfolio using case studies in this online course. The case study framework includes the business challenge, the solution you designed and implemented, and the business result in terms of quantitative indicators.
- Setting Up WordPress and Installing Third-Party Themes
- Using a WordPress Theme Framework and a Drag-and-Drop Visual Builder
- Creating blog posts and pages that are optimised for search engines
- Create an email list to communicate directly with your audience.
6.Hubspot Academy’s Inbound Marketing Certification
Through its marketing automation platform, Hubspot offers a free Inbound Marketing Certification Program. While their courses are intended toward experts in the digital marketing and social media industries, they can help anyone with any level of experience in content marketing.
At Hubspot Academy, you may watch videos and follow the course guidelines at your own pace. You can sit for an Inbound Marketing Certification Exam when you’ve completed all of the program’s online courses.
As Part of an Effective Inbound Strategy, You Should Optimize Your Website
Using Social Media to Enhance Your Content: The Basics of Blogging
Creating Content with a Specific Goal in Mind
The Components of a Landing Page
The Conversion Methodology Is Being Improved
Sending the Appropriate Email to the Appropriate Lead The Influence of Marketing Increasing the Effectiveness of Your Sales Process Using Inbound Marketing to Create Happy Customers\
7.Social Media Marketing Specialization
This social media marketing emphasis at Northwestern University is for freelancers, executives, and marketing professionals interested in learning more about social media strategy.
Six social media classes are included, as well as a creative project. If you complete all of the required online courses, you will receive a certificate from Northwestern University that you can use to promote your new skills on your resume or LinkedIn.
The entire speciality costs $49/month to write the tests and acquire the certification, but you can “Audit The Course” and gain self-directed access to all of the instructional information.
- What is the meaning of the term “social media”?
The Importance of Active Listening
- Engagement and Nurture Marketing Strategies
Content, Advertising, and Social Media Content, Advertising, and Social Media Content, Advertising, and Social Media Content, Advertising,
Prototype: Rapidly Prototyping Your Offer Using A Website
8.Social Marketing Capstone Project
Two of the most significant parts of personal branding are personal branding and design thinking.
What shows up when someone Googles your name? That’s your personal brand, and in today’s high-paying jobs, it’s considerably more important than a résumé and cover letter.
You should have a professional-looking personal website, active social media sites where you interact with your audience, and a professional network on LinkedIn that you can leverage for referrals in a competitive market.
You’ll learn how to establish your own brand and utilise design thinking strategies to figure out who you want to benefit from your social media content in this four-part online course. By the end of the course, you’ll be able to quickly prototype your ideas and build a new brand-driven website.
- Empathize: Gaining a Better Understanding of Your Target Audience
- Define: Define their problem as well as your unique value proposition.
The third and fourth processes in the design process are Ideation and Creative Brainstorming.
Prototype: Rapidly Prototyping Your Offer Using A Website
9.How to Make Viral Marketing and Contagious Content
Jonah Berger, a Wharton professor and author of the best-selling book “Contagious: The Power of Social Media,” will teach this new social media course.
You can either audit the course for free or purchase the online course and earn a degree from the University of Pennsylvania’s Wharton School of Business.
What Makes Ideas Sticky to Begin With?
- The Effects of Social Persuasion on Behavior
- The Power of Word-of-Mouth Marketing
- Social Networking Websites
10 Writing for Social Media
People’s attention spans are getting shorter by the day, therefore copywriting that grabs their interest on social media is essential. This free online course will show you how to write effective copy that will result in clicks and, eventually, purchases.
This four-week online course from the University of California, Berkeley answers the following questions: How can you elicit an emotional response from your audience? What’s the best way to write for these crucial platforms? What’s the best way to get your message out on social media?
- Figure out who you’re writing for and how you’ll get it to them. 2. Tailor material to the audience for whom you’re writing and the manner in which you’ll present it.
- Make good social media writing techniques a part of your strategy.
- Communicate effectively in a digitally chaotic world
Developing Your Personal Brand via Social Media
While these free social media workshops are a terrific place to start, you can only develop your social media abilities by continuously creating and sharing your own stories and content through blogging and other forms of social media.
Most people simply consume and share other people’s content, but if you start creating your own, you may build a powerful social media network for your company.
On social media, building social evidence for your talent is critical. Whatever certifications you have or online courses you have taken, the most important thing is that you can demonstrate that you can produce engaged social media audiences
I hope you find a social media course that meets your needs and that it serves as a springboard for building your own brand and supporting businesses in growing through social media marketing.
